Why use real estate drone photography

Why use real estate drone photography?

In this article, we discuss a brief history of drones, their impact, and why drone home photography and real estate drone video usage is beneficial to the real estate industry and why you might consider it.

What is a drone?

Drone history

Many people do not know that drones have been around for many years.  According to the Smithsonian, drones have been around since at least World War I when the U.S. military began designing and developing them.  Another name for a drone is UAV, an unmanned aerial vehicle.  World War II saw greater enhancements, and the first drones with cameras were used in the Vietnam War for reconnaissance.  Since the 60’s and the introduction of radio-controlled planes, drones have been used for recreational use.  Now, drones are a part of everyday life! 

Types of drones

There are many different types of drones.  You can generally put them into two categories: drones with rotors and propellers, and fixed wing drones similar to the ones used by the military seen below.

Predator Drone

Why do people use drones?

Commercial use

Goldman Sachs reports the drone industry is worth $100 billion!  Here are some of the top ways people use drones commercially:

  1. Agriculture:  including livestock monitoring and fertilization
  2. Construction and mining
  3. Insurance:  to help claims adjusters assess damage accurately
  4. Law enforcement
  5. Media and telecommunications

Recreational use

Recreational Drone

How about a little fun in the backyard?  The FAA outlines requirements for using drones recreationally.  If flying purely for recreation, the list of requirements is not long, but you must take and successfully pass a test.  The test can be taken on-line for free!

Why are drones used for real estate?

As commercial drone usage has expanded into more industries, the real estate industry is no exception.  The National Association of Realtors has a dedicated page to assist their members with the latest regulations and strategies for using drones in their real estate businesses.  Drone property photography and real estate drone videography are fast becoming an expected norm that buyers, sellers and real estate professionals can’t afford to dismiss!

Why should I consider a drone?

Here are some top reasons why you should consider a drone for real estate:

#1.  Drone marketing for real estate is not done for every listing.  You still have the opportunity to make your home stand out.

#2.  Drone shots for real estate provide greater angles and flexibility.  Aerial photography can really showcase the beauty of your land at a great price!

#3.  Drone real estate pricing.  Drone sessions typically cost $500-$1000, including video production.

#4.  Real estate drone videography can help the potential buyer “feel” the experience of the home by creating a more emotional and theatrical experience from unique vantage points with motion.

Due to the additional regulations, training, and certifications required to pilot a drone for commercial purposes, it is recommended to seek out a professional or company for drone related services.

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